Keywords are a collection of the words that users enter into the search engines when they are conducting a search. Keyword research is used by search engine optimization (SEO) in order to raise your website’s visibility.
Keywords can be divided into two main groups, which are short tail keywords and long tail keywords, or general keywords and specific keywords. The term ‘long tail’ is used to describe the strategy of targeting less-competitive niche markets rather than the hugely competitive general keywords. Long tail keywords are keyword phrases composed of three or more words that collectively are more specific than a single keyword, or general keyword.
Usual Case
General keywords or short tail key words have a lot searches.
Long tail keywords have specific search queries hence fewer searches compared with general keywords.
Competition
Usually, general keywords have many competitors, which is the reason why more and more people focus on long tail keywords now, especially for newbie. Fewer competitors mean that you may need less effort to rank on the first page of Google and you can get lots of easy traffic, which are specific searches, and you can serve them better. In this scenario, long tail looks better than short tail keywords.
Question
If a general keyword has fewer competitors, if a specific phrase keyword has more competitors, what should we do? How to answer the question in the title?
Where to Get the Keywords?
The goal of Keyword Research is to discover your Core Keywords including general keywords and specific keywords. You can build a keywords list by using keyword research tools including your target keywords, their synonyms and related 2-word, 3-word, 4-word and 5-word keywords. High quality keywords should help you generate thousands of high quality visitors to your site.
Natural Keyword Development
Content is the king. Basically, when we write in a natural way, the core keywords including short tail and long tail should be included in the article naturally, which should match users’ natural searches as well. If you are a new webmaster, it is recommend you do not spend too much time on keyword research instead you should make sure to update your website or blog more frequently by adding new web pages and core keyword-friendly content. Frequency is the key emphasis here, because it leads to more Google’s indexed pages from your site and hence increases your content visibility on the search engines. Gradually you will get more search traffic. That’s why people often say Google likes blogs.
Conclusion
The benefits of increasing search engine traffic to any website are apparent. Long tail keywords are keyword terms which are less popular, less competitive and less searched for, but when taken collectively, they drive significant high quality traffic to your website. The goal of using long tail keywords in your Search Engine Marketing is the reduced cost per lead with a higher conversion rate. Depends on your goal, whether you can achieve high rankings for competitive keywords or not, long tail keywords could be highly beneficial for you because they are targeting more specific keywords and increase in conversions and sales.
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