Article marketing is one of the hottest topics on the internet. Some people think it is a really powerful marketing tool, others think it is not that useful, some people even got banned by using it in a wrong way. Here we discuss some of the advantages and disadvantages of it, and come out a proper way to use article marketing effectively.
The advantage of article marketing
Article directories such as Ezine Articles allow writers to publish articles that include an authors’ profile area at the end called a resource box where the author can leaves several links along with a couple of sentences. Other webmasters and publishers are allowed to reprint the article on their own websites, newsletters and blogs etc, as long as they keep the resource box intact. In this way, the writer can increase your exposure by having your content reproduced around the Internet. Your web site is rewarded with one-way incoming links from the resource box, which may help your web site with better search engine ranking. A publisher can get free content, which can be used in email newsletters, blogs, websites and any publication as long as follow the reproduction rules.
So the advantages of article marketing we can conclude as the following:
• drive free traffic back to your web sites
• help you link building for your web site
• get your site ranked organically for your keywords
• increase your article exposure
• have the potential for a viral explosion, expanding your marketing exposure by being picked up by online and offline printed publishers
• establish yourself as an expert author for personal branding
The disadvantage of article marketing
The duplicate content penalty is a major concern when republishing content.
It seems all above that we mentioned are win-win situation for writers and publishers. However, article marketing does need our cautious attention, because search engines do not like Duplicate Content on the web. Google and other search engines may penalize websites that produce duplicate content by removing the page from their index or reducing their search ranking.
A proper way for Article Marketing
In order to take the advantage of article marketing and avoid the disadvantage, we should use it properly.
In order to avoid the problem of duplicate content penalty, we recommend you to write a fresh article or modify your article posted on your web site and add some original content before submitting it. This is a straight forward approach, however, for many webmasters, especially for beginners who are eager to promote their websites may be easily forget about this point. Some people even use article slicers to split one article and submit it to many article directories just like spamming, which may cause their websites banned. Not the quantity you post to public but the quality that matters. Like building your muscles, to build your reputation of your website needs your effort and time.
How to create a good article for article marketing
Effective article marketing is a great way to promote a product, service, website and blog. Here are some guidelines on how to create a good article for article marketing.
1. Create an attention grasping title
2. In the body, outlines main points you want to address concisely between 300 and 500 words long
3. Add a resource box, where you can offer your product or service including your name, your credentials, the address of your website, a couple of sentences explaining what you offer, and a call to action aiming to get readers to your site to buy, join, signup etc.
Where to submit
Although it only takes about 10-15 minutes to submit an article, there are hundreds even thousands of article directories. You want to submit your article to those excellent article marketing web sites. If you want to invest more time, it is recommended to try different article directories, because each of them may have different functionality and audiences, it is worth experimenting and trying as many different sites as possible to find the ones that fit your goals. The web sites below are excellent ones for your article marketing efforts.
EzineArticles
One of the best for reaching an extended audience, it has a PageRank of 6 with ten thousands of registered authors and competition is fierce. Each article is reviewed by a human editor to maintain quality.
GoArticles
It is another PageRank 6 article marketing site. Articles can be requested and voted for. This popularity contest not only increase readers but also helps to keep the quality of submissions.
IdeaMarketers
The feature of this site is to promote innovative ideas, which is very suitable for promoting new products and services. Authors are empowered to accept or decline requests from publishers to use their content.
Bigarticles.com
This site uses a ‘write and earn’ approach encouraging writers to submit their articles. It offers 70% of the revenue generated by the article as compensation to the author. Authors can improve by getting readers’ rating and feedback, which makes it a good starting site for newcomers to article marketing.
The traffic of a web site may come from many different sources. Article marketing is one of them. Using many techniques over time is one of the best marketing methodologies. Building the traffic foundation is the key to your long term success of your web site. I think article marketing is still powerful marketing tool like others, such as blogging, social networking, and video marketing, etc. as long as you use it properly.
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