Search Engine Optimization (SEO) is crucial for a website to get traffic from search engines, namely to serve more users. There are Whitehat SEO and Blackhat SEO. If you use Blackhat SEO, your web pages can be banned. Therefore, to learn the good techniques and avoid bad ones is a must.
Here we did some review on SEO and summarize some top SEO tips to assist web masters in forming a basic understanding of how to create user friendly web pages while easily understood by the most popular search engines(Google, Yahoo, MSN).
SEO techniques can be categorized into two groups.
Top 10 On-Page Search Engine Optimization Tips
- Insert keywords within the title tag, which is located at the top of your document within the head tags.
- Add the same keywords for your h1 tag, which shows there is a relation between the title of your page and the headline.
- Make sure to use the same keywords within the body of the page as well. The most important keywords can be bolded, and a good place to do this is in the body at the top of your article and in the sub-headings.
- Use the same keywords as anchor text to link to different pages on your site. Internal links to your content help search engines find your posts.
- Use permalinks in your titles.
- Insert the title tag within the HTML of your text link, which can add weight to the link and the page where the link resides.
- Use the alt tag to describe your images, which will help search engines index images and will also help readers who use text only web browsers.
- Do not use the exact same title tag on every page on your website. Otherwise, search engine robots might determine that all your pages are the same, and your pages might not get indexed.
- Do not stuff meaningless keywords in the description or keyword Meta tag. SEO pros all agree that these tags are not as important today as they once were. It is recommended that to place your headline once within the keywords and description tags.
- Do not use doorway pages, which are designed for robots only.
Top 10 Off-Page Search Engine Optimization Tips
- Create high quality content and attract other websites to link back to you. The more linkbacks you have, the greater SEO.
- Add comments on other blogs and forums.
- Write guest posts or articles.
- Add your URL to directories.
- Send your latest post links across social networks, such as Twitter, Facebook, etc.
- Partner with other website owners.
- Include a XML site map on your website.
- Submit to the search engines yourself. Do not use a submission service or software, which may result in your site getting penalized or even banned.
- Link to high quality website; do not link to other search engine unfriendly neighborhoods.
- If you want to ask SEO service company to help you, it is recommended to read some of the following warnings first.
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